c a s a f o r t e: The Hire (2001-2002)

The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.

The plots of each of the films differ, but one constant remains: Clive Owen plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs.

Season 1

Ambush

While escorting an elderly man to an undisclosed location, The Driver is confronted by a van full of armed men and is warned that the old man has stolen a large amount of diamonds. The old man claims to have swallowed the diamonds and that the men will likely cut him open to retrieve them. The Driver decides at the last minute to help him, participating in a car chase and shootout with the van. The Driver eventually evades his pursuers and watches their destruction. He then delivers the old man to a town nearby and asks the merchant if he did indeed swallowed the diamonds. The client merely chuckles and walks away. The Driver then leaves.

with Tomas Milian

Directed by John Frankenheimer

Featured the BMW 7 Series

Chosen

The Driver protects a holy Asian child that was brought to America by boat. The child gives the Driver a gift but says that he is not supposed to open it yet. After being pursued by many armed assassins, and being grazed in the ear, he delivers the boy to another holy man. The Boy however signals silently to the Driver that the man is not actually a monk, indicated by his footwear. The Driver defeats the impostor holy man and rescues the boy. As he leaves the Driver opens the gift which is revealed to be a Hulk bandage for his bleeding ear.

Directed by Ang Lee

Featured the BMW 5 Series

The Follow

The Driver is hired by a nervous movie manager to spy on a paranoid actor's wife. During his tailing of the wife, the Driver describes the right way to tail someone. As he follows her he begins to fear what he might learn of her apparently tragic life. He discovers the wife is fleeing the country and returning to her mother's, and that she's been given a black eye, likely by her husband. He returns the money for the job, refusing to tell where the wife is, and drives off telling the manager never to call him again.

with Forest Whitaker, Mickey Rourke, and Adriana Lima

Directed by Wong Kar-wai

Featured the BMW 3 Series and the Z3 roadster

Star

The Driver is chosen by a spoiled and shallow celebrity to drive her to a venue. Unbeknownst to her, her manager has actually hired the Driver to teach the celebrity a lesson. Pretending to escape her pursuing bodyguards, the Driver recklessly drives through the city, tossing the hapless celebrity all around the backseat. They arrive at the venue, where she is thrown out of the car and photographed by paparazzi in an embarrassing end on the red carpet.

with Madonna

Directed by Guy Ritchie

Featured the BMW M5

Powder Keg

The Driver is drafted by the UN to rescue a wounded war photographer named Harvey Jacobs from out of hostile territory. While they are leaving Jacobs tells the Driver about the horrors he saw as a photographer, but he regrets his inability to help war victims. Jacobs answers the driver curiosity about why he is a photographer by saying how his mother taught him to see. He gives the Driver the film needed for a New York Times story and also his dog tags to give to his mother. When they reach the border, they are confronted by a guard who begins to draw arms as Jacobs begins taking pictures, trying to get himself killed. The Driver drives through a hail of gunfire to the border, but finds Jacobs killed by a bullet through the seat. The Driver arrives in America to visit Jacobs' mother and share the news of him winning the Pulitzer prize and hand over the dog tags, only to discover that she is blind.

with Stellan Skarsgård and Lois Smith

Directed by Alejandro González Iñárritu

Featured the BMW X5

Season 2

Hostage

The Driver is hired by the FBI to help defuse a hostage situation. A disgruntled employee has kidnapped a CEO and has hidden her, demanding $5,088,042. The Driver delivers the money, writing the sum on his hand as instructed by the hostage taker. After he is told that he holds the life of a person in his hand, he is ordered to burn the money. As he complies, the federal agents break in and attempt to subdue the man, who shoots himself in the head before he reveals where the woman is hidden. The Driver then tries to find the hostage before she drowns in the trunk of a sinking car. As a twist, the kidnapped woman is revealed to be the hostage taker's lover. She coldly taunts the dying man in the hospital.

with Maury Chaykin and Kathryn Morris

Directed by John Woo

Featured the BMW Z4

Ticker

The Driver drives a wounded diplomat, who carries a mysterious briefcase, while under helicopter attack. During the attack the briefcase is struck by a bullet, causing a display on it to begin counting down, and it to leak an unknown fluid from the bullet hole. The Driver manages to destroy his pursuers, but refuses to proceed without knowing the contents of the damaged briefcase. It is revealed that the diplomat guards a human heart for a peacekeeper, whose life is needed for the continued freedom of the people. The case is delivered, and the tyrant is forced to give up his attempt to take the country by force. The Driver leaves for another mission.

with Don Cheadle

cameos by Ray Liotta, F. Murray Abraham, Robert Patrick, Clifton Powell and Dennis Haysbert as US agents.

Directed by Joe Carnahan

Featured the BMW Z4